Byline in HT
One of the article of my choice which came published in Hindustan Times, Ranchi Edition. PRESS OWNERS SAY ELECTIONS FETCH THEM BIG MONEY Meera V Nair jam.live@hindustantimes.com Jamshedpur : Change is the only constant in life. But even after years, banners and posters remain the unsurpassed medium for political campaigning. HT met some of the Jamshedpur's top printers to get a peek into the changes that this unsurpassed mode of campaigning has gone through in terms of designing and printing material. "Election banners and posters might be primitive but the medium is the most effective for election campaign", said Salim of Steel Printers. He added that over the years, parties have demanded additional colours and effects on the government -approved design to make the banners, posters or flags catchy. "However, the printing matter is given by the party and is not tampered with." According to Salim, during elections there is an increase o